Business and Arts South Africa (NPC) promotes mutually beneficial, equitable and sustainable business-arts partnerships for the benefit of the whole of society. We do this through research and seminars that examine the arts-business relationship, by the creation of tools and programmes to enhance this relationship by providing a bespoke service to businesses, and by celebrating successful business-arts partnerships – all with the aim of ensuring the relevance and sustainability of the arts in South Africa.
Business and Arts South Africa (NPC) was founded in 1997 as a joint initiative of the Department of Arts and Culture and the corporate sector, a public/private partnership, as part of a strategy to secure greater involvement in the arts from South African businesses operating both in South Africa and internationally. This strategy is premised on the belief that the arts and culture can, and should be effectively integrated into society.
Established as a section 21 Company, Business and Arts South Africa (NPC) is accountable to its stakeholders, and partners – to its corporate members, government, and to the arts community. Business and Arts South Africa (NPC) is constituted in terms of the Companies Act and is registered as a Public Benefit Organisation.
BASA serves as a bridge between the business and arts sectors to help each achieve optimal benefits from their partnerships.